ew York, NY – June 29, 2017 – “It is a great honor to announce three dynamic partnerships between Loose Leaf Eyewear, the kathy ireland® Brand, Level Brands’ I’M1 and Kathleen Marie New York (KMNY). We surveyed many wonderful designers during the recent Licensing Expo in Las Vegas and decided that these three brands were the best possible association for our company,” said Mr. Giuseppe “Joseph” Morabia, Founder and CEO of Loose Leaf, one of the nation’s top eyewear manufacturers. “As one of the most powerful brands in fashion, Kathy, and the kiWW® creative team are second to none in understanding their customers’ needs. This collaboration will enable us to strengthen our presence in the fashion eyewear market, as well as create and present quality fashion product for men, women and children.”
“Mr. Morabia and the wonderful team at Loose Leaf Eyewear are an exquisite choice in the fashion eyewear category for kathy ireland®, I’M1, and Kathleen Marie New York. We are thrilled to partner with Loose Leaf Eyewear to bring our customers choices in
eyewear, which will enhance the presentation of their eyes and add to their fashion style. The eyes are a concentrated area of attention and have been since the beginning of time. Men, women and children love to experience new ways of emphasizing, protecting and
celebrating this key area of facial structure,” — Kathy Ireland, CEO, kathy ireland® Worldwide which is the parent company for the kathy ireland® and Kathleen Marie New York brands
I’M1 is a subsidiary of Level Brands where Ms. Ireland serves as Chief Creative Officer. Level Brands, based in Charlotte, North Carolina is lead by CEO Martin Sumichrast. Mr. Tommy Meharey, Marine, millennial, father and Co-Founder of I’M1 with Kathy Ireland added, “Eyeglasses and sunglasses have become a major factor in the fashion look for men and can be coordinated with other attire aspects of our appearance. This connection is powerful because Loose Leaf produces great product for some of the worlds leading brands. Our partnership reflects the emphasis on sunglasses as a key fashion accessory for men and I’M1 is equally pleased to have Loose Leaf bring its excellence to eye protection.” —Tommy Meharey, Co-Founder, I’M1
“This new agreement is the latest extension for the kathy ireland® fashion program. Intimate apparel, sleepwear, shapewear, legwear, handbags, wedding and special occasion couture as well as patented diamond jewelry are all leading components of kathy ireland® fashion. Eyewear is the perfect and appropriate new accessory category for our forward momentum in fashion,” said Rocco Ingemi, Executive Vice President of Brand Management and Board Member at kathy ireland® Worldwide. Mr. Ingemi consummated the agreement during the Licensing Expo in Las Vegas and held the announcement until this morning to follow the expansion of Kathleen Marie New York by Nourison at Horchow and Neiman Marcus. Kathleen Marie New York is the Luxury brand at kathy ireland® Worldwide. The eyewear collection for KMNY will offer unique innovations, distinct design identity and will be offered in limited availability with couture pricing. The images of Kathleen Marie New York Eyewear are embargoed at this time.
“kathy ireland® Eyewear will align with the pricing of our other successful fashion products and I’M1 eyewear will accessorize I’M1 by André Phillipe, an award winning, Dallas based bespoke tailoring and custom leather goods design firm, which was the first I’M1 fashion licensing partner. Having one brilliant manufacture with the capacity to bring kathy ireland® Eyewear, I’M1 Eyewear and Kathleen Marie New York Eyewear to market was the vision of Kathy and our Global Creative Director Jon Carrasco. We met with many companies; only one was able to be superior in women’s, men’s, children’s and luxury. Loose Leaf Eyewear is that company for us,” said Stephen Roseberry, President and CMO of kathy ireland® Worldwide and President of I’M1. The available date for each of these brands in store, and online, will be announced later this summer.
Download the full press release here (PDF):
About Loose Leaf Eyewear:
Loose Leaf Eyewear was founded by Giuseppe “Joseph” Morabia, who has established his reputation and expertise for his keen eye of salable fashion, creating quality product and proven profitability to retailers both domestic and internationally. www.looseleafeyewear.com (212) 481-8955
About kathy ireland® Worldwide (kiWW®):
kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Kathy graces the cover of Forbes Magazine twice (2012, 2016). Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational
Foundation, 911 for Kids/AEF, and the St. Jude Children’s Research Hospital. Kathy is named an Ambassador for the Elizabeth Taylor AIDS Foundation. kathyireland.com
About Level Brands:
Level Brands, Inc. is based in Charlotte, N.C. and is the parent company of men’s brand I’M1. I’M1 was cofounded by Tommy Meharey and Kathy Ireland, who serves as Chief Creative Officer for I’M1 and Level Brands. Levelbrands.com